We used extremely wide range for our media product through out all stages such as planning, constructing the video, research and evaluation.
Through our research part of the over all process technologies such as different websites came in useful to look up different artists and media styles to compare and analyze for our inspiration. An example of the websites we used is youtube came in to great use when watching music videos to analyze, such when we all came together to watch videos ‘love the way you lie’ by Rihanna and Eminem,’ Fighter’ by Christina Aguliara and ‘Whos laughing now’ by Jessie Jay. This enabled us to see helpful comparisons through different genres and styles of music in terms of music videos and what conventions each genre and style follow, supplying us with information we needed to start planning our music video. We did a great deal of planning and research as we all felt it was essential to have a full understanding of real media products before creating our own, when supplying images to put on the blog and study we used google images to save them from for example when researching costumes and different CD covers being beneficial for our planning. We also used images taken our self of location choices through the use of the cannon digital video camera supplied to us by the college.
When constructing our video the digital Cannon camera was used to film all scenes of the video. We used different techniques when filming such as when aiming for a very focused effect we used the tripod to ensure that the camera was still so that no movement would distract from what was happening in the scene. Another technique was handheld which was used when doing over the shoulder shots looking down on the female creating and intimidating atmosphere we did these shots using hand held as it was easier to get the correct angle we needed. We again used a hand held shot yet with the use of a fig rig when doing a panning shot toward the end of our video this allowed us to have more control over the camera yet still being hand held so still created a busy and shaky effect that we wanted. For the chorus of our video we used the green room suit but however removing the green screen and having a plane black back ground supplying mane focus of the angel who’s costume is white creating a contrast of the two colours and making the character stand out for a more dramatic effect, the lighting we used in the green room was bright white light focusing solely on the angel again enforcing that dramatic effect we needed.
During the editing part of our media production the main software used was ‘Final cut pro’ it was essential is allowed to add great effects to our music video such as contrasting lighting, light ray effect, black and white filter and changing motion from fast to slow. We uploaded clips from filming to final cut pro through the use of ‘Quick time player’ it was a fast and simple way of getting clips from A to B. We took the music for our song from youtube then converting it and adding to our timeline on final cut pro then we found difficulty fitting the music with the clips as we have a certain amount of lip synching in our video, and we also wanted the tempo of the song to fit with the mood and motion in the scene which, as we discovered through our research process, is a convention of most typical music videos. In some scenes we wanted to blur over two scenes over one another helping us to explain certain insinuations in our narrative, for example when the angel’s face is shadowing over the female characters when she is in states of distress we did this by overlaying the two images over two different sectors of our timeline.
Along with our music video with had to present example of CD cover, inside and back cover and a poster of how we would advertise this single. We used google images again to supply us with examples of different CD covers from professional artist and analyzed them to see different influences for our own CD cover and poster. After taking pictures to place on our CD cover through use of the digital camera also used images from our actual music video by using screen grabs. We moved on to using ‘Photoshop’ to edit and develop the images.
Through out all processes we were updating and adding information to our blog to display how what we have been doing and how we have moved through each stage. Uploading all images and typed information. With out all these media technologies we would never have been able to supply our video to the standard that it is and would have found the entire process extremely difficult.
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