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Wednesday, 5 October 2011




Love the way you lie

I looked at the Emimem and Rihanna video; love the way you lie. The video had a similar idea to ours when it came to the narrative/performance. The video is in the amplification, category; Craig Davis’ theory of music videos. As the visual has a direct link to the lyrics and the narrative is connotive to the meaning of the song and song title.

The director uses a naturalistic lighting of the performance to give it a socially realistic look. Whereas the performance element where Eminem stands in a field has high key lighting representing the freedom he feels when he is performing. When Eminem and Rihanna perform together in the video it is more fitting and representative of the video. It has low key lighting in keeping with the dark and morbid storyline, however the use of live flames in the backgrounds highlights their face connoting the passion of the song.

Close ups of the stars face when they are lip syncing helps signify their importance in the video as they may be overshadowed as well known actors are used as it helps bring more attention to the music video fitting its purpose of trying to promote the song.

As the video is based on narrative, as well as performance ,the narrative appears like a short film therefore no outrageous costume or make up is used like in the ‘Fighter’ Christina Aguilera video which is based around performance. So day to day costume is worn by the actors and non-elaborate clothing is worn by the actors.

In the editing the narrative and performance play side by side in parallel editing the two scenes flash between each other however not breaking the continuity editing

Analysed as a team.

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