Blog Archive

Friday, 2 December 2011

How We Used Conventional Narratives

Our music video had two aspects a performance and narrative, in some ways this was conventional for music videos in today’s pop culture in which many have a split narrative. In our music video although ours was split between performance and narrative, the performance was relevant to our narrative. The guardian angel that is displayed in the narrative watching over (as the couple argues and domestic abuse is symbolically displayed) is the key performer. In the performance we wanted the whole performance to be focused on the angel, grasping the spectator’s attention and illustrating her importance in the music video.

The narrative aspect of our music video fit a conventional linear narrative, we tell the story from beginning to end. the beginning being the domestic abuse, the middle being her running away and the end being the symbolic ambiguous ending, one that’s for the spectator.
We blend the narrative into the performance by fading images of the performance over the top of the angel singing (the performance). We thought this helped keep a sense of drama element and helped build the tension in our music video.

Overall we used two performance and narrative together effectively it made the video visually pleasing and conventional.

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