Distribution Discussion

As a group we all find the massive growing and diverse media world fascinating, we discussed different ways in which we could benefit the most through distributing our low budget film. We discussed using viral marketing and different ways of getting our video out there, viral marketing is growing larger and more powerful year by year as more and more people are using the internet mobiles and technical applications to view, share, research the media, through different viral techniques such as mobile phone adverts, mobile apps and making pages network sites such as facebook and twitter. Another constantly successful method of distributing our music video is spreading it through word and mouth this enforces the curiosity of the public to go and look for the video themselves and easily accessible by the viral advertising and increasing the videos popularity. We also discussed how we could then further increase the videos views and awareness, by performing and handing out free demos of our music video at target audience appropriate night clubs and events. All these factors will increase the market sales and the popularity of the video therefore if the video was to be released the buyer amount will be significantly higher in comparison to releasing the video without any advertising and distribution efforts.