creative process

When we first came to the creative process of making our music video, we all sat down talked about the original ideas we came up with, we decided that something quite original was used as a extended metaphor to try to symbolize certain feelings, ideas and creativity to portray our music video.

We came up with the idea of a guardian angel watching over an abusive relationship, this gave us certain ideas about our narrative and performance. We had inspiration from such music videos as ‘Love the way you lie’ and ‘Stan’ both by Eminem; where an abusive relationship is displayed, performance is also incorporated is performed by the star.

We wanted our lead female character to look quite vulnerable; therefore we used nightclothes because this is when you’re most vulnerable, we used a white top and shorts; the white top was used to symbolize her purity and her good nature, she wore minimal clothing to show she was emotionally exposed. We wanted the main performer to be an angel therefore we used a classic cliché look of an angel, so we used angel wings and over exaggerated eyelashes to give it a spooky effect. She was dressed all in white to emphasize her purity.

We wanted a urban city setting as it reflected our choice of music genre; therefore we used city car parks with backdrops of city buildings, we also wanted to show vulnerability at the present time so we used a location with creepy overbearing trees that were intimidating making her feel overwhelmed and intimidated. We used a house that had little personal possessions to not distract from the main characters; it was also quite modern which we thought reflected our genre of music. We waited until it became dark to film the final scene the cause the darkness to show a symbolic ending.