Katy Perry - California Girls

Katy Perry is a new pop icon in today’s music industry. She is a widly known international star. Katy’s image is very important to success and new found fame. She like to be seen as very out going and very fashion foward person.
When Katy launched her new album ‘California Girls’ she designed a whole image to complement it. In her first video to the album it was all a sort of Willy Wonkier and the Chocolate Factory meets California beaches.
In this poster the font used for her name, is an ongoing theme that she uses in all her posters; pictures, CD covers, or any other endorsements. The kandy stripe red and the play full font help connote her personality and keep the theme of the album.
Katie is the main focus of the poster and her bright clothes help draw immediate attention to her. Her high waisted shorts are fashionable and her old vintage looking blouse helps maintain her style.
The use of key props such as the paddling pool also helps connote her playful childish nature, making her seem likable. However she is still seen as a sex symbol, dressed in skimpy cloth and looking attractive. These two factors are used to try and connect with a higher audience.
The white wicker fences with the green grass are a classic American cliché. She is playing on this idea.
In her hand Katy is holding a love heart shaped chocolate lolly, this again is used to enhance her childish nature and extends her on- going theme.
In the bottom corner in bold white so that it stands out is the advertisement for her album. Although the advert is small, as not to ruin the poster, it is affective. A small picture of the album CD cover is shown. Underneath is her web site and were to buy the CD. On top a caption ‘the album featuring the #1 smash hit I kissed a girl out now’ this really help sell the album as this song as number one in many countries . The #1 keeps it young looking, a modern use of symbols, as a replacement for letters, is trying and appear ‘of its time’
The use of bright colours on this poster really makes it eye catching, the yellow rubber ducks in the paddling pool adds humour to the poster, to demonstrate her personality. The bright blue sky may connate a good day witch could bring more positivity towards the star and her own bright clothing all makes the poster scream good pop music.