Production Treatment

Wretch 32 – don’t be afraid

Length of the song – 3.31

Our video is targeted at a young urban audience; it will contain scenes of violence, which will not be suitable to young children or also references to death at the end of the video.

The song is the modern genre of rap/R&B. The video will involve scenes of domestic violence of a couple, then when the song has the female vocals it will show a character of an angel dressed all in white to create and eerie atmosphere and symbolize an angel of death. By the end of the video the angel will be walking of with the female that has been being abused through the video to symbolize her death and walking away from a distort male character realizing his loss.

Our video is going to be mainly narrative based with a minor part of performance. We have been discussing ideas for costumes and though we haven’t decided on specific costumes yet, we have said that for the female character in the narrative of the song her costume should be plane to avoid focus on the female alone and more on what is happening to her, we suggested a plane white vest as the white will represent her innocence and vulnerability. The angel in the video who will be doing the performance element as well as playing a role in the narrative, will be dressed in pure white with very dramatic make up to enforce that the angel will stand out in the shots she is in, the white in this case is to portray purity and innocence of the angel coming to the rescue of the female character.

The male character will be dressed in a simple outfit with a hat to hide his face to make him seem more intimidating as it is common for people to be scared of the unknown.

We are aiming to crate tension in our music video by the use of slow motion editing. We want to create and eerie atmosphere we did this by using black and white filters over certain scenes. We are using shallow and deep depth of field to focus on key characters and symbolic parts.

We took our time to decide on all the locations we are going use for our video we chose specific locations that highlight the atmosphere and theme we are aiming to create. For example the use of a pathway that is overshadowed by trees as the female character is running through to represent her entrapment and the life she wants to run away from.